Finding your Target Market in our over communicated world

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Find your Target Market. Find Your Niche. Find Your Customers. Grow Your Business.

If you've ever felt like your message isn't landing, your ideal customers aren't finding you, or your marketing feels scattered and ineffective, you're not alone. The truth is: you don't need more marketing - you need focused marketing.

Most marketing doesn't fail because of a lack of effort, it fails because it's too broad. When you are marketing to everyone you're not connecting with anyone.

Join Jason Tolley from Roketing Marketing Co. for this 3-hour interactive workshop.

In this hands-on session, you'll learn how to define a clear, narrow, profitable niche - so your message connects, your marketing works, and your ideal customers start paying attention.


What You'll Walk Away With:

  • Identify your ideal target market
  • Narrow down to a specific niche that fits your business
  • Create a clear customer avatar you can actually market to
  • Develop a message that resonates and attracts attention
  • Learn where and how to find your ideal customers

What to Expect:

This isn't a lecture. It's a practical, interactive experience.

  • Short, focused teaching segments
  • Guided group exercises (you'll apply everything in real-time)
  • Collaborative discussion and idea-sharing
  • Cost effective ideas that you can implement in your business immediately

You'll spend 75% of the session actively working on your business, not just listening.


What we'll cover:

  • What marketing really is (and what's changed)
  • Why most marketing strategies fall short
  • The power of choosing a narrow niche
  • Busting the myths of choosing a narrow niche
  • How to define, refine, and validate your target market
  • How to create messaging that actually connects
  • Where your ideal customers are - and how to reach them

*Lunch and refreshments provided

Spaces are strictly limited - Register Today!


Host: Frankston City Council
Event Start: Wed, 10 Jun 26 - 9:30AM
Event End: Wed, 10 Jun 26 - 1:30PM
Registrations Close: Fri, 05 Jun 26 - 12:30PM
 
Venue
Frankston Arts Centre - Peninsula Room
27-37 Davey Street
Frankston, VIC
Parking: Paid parking available on-site as well as on the corner of Playne and Young Streets. Please take note of any parking restrictions.
 
Contact Details
Economic Development
P:  1300 322 322