Presented by Brett Stone - Three Bites

Nailing the fundamentals of email newsletters is important if you want to keep your existing customers coming back for more. Sending an email newsletter looks easy, it might even feel easy, but there's more than meets the eye when it comes to crafting a highly effective email newsletter and 75% of it isn't what people read.

In this workshop, you'll learn everything from audience management, data sources, the guts of the content, beautiful design basics, interpreting the insights and more.